花IN台北

BRAND STORY

品牌故事

  • FLOWER STORY
  • BRAND IDENTIFICATION
  • ICON AND FLOWER SEASON
  • THEME SONG
  • CAMPAIGN VIDEO

FLOWER STORY

故事介紹

FLOWERS IN TAIPEI
Surrounded by majestic mountains and meandering rivers
Taipei, a city where flowers bloom all year round, brings forth a vibrant spectacle
From every corner of the city, the flowers of Taipei welcome you
Join the celebration and revel in the city’s floral tapestry
Discover the blossoming charm of Flowers in Taipei

BRAND IDENTIFICATION

品牌識別介紹

BRAND IDENTIFICATION
The Golden Ratio in Nature
The golden ratio in nature can be seen in every leaf and petal, which grows in a meticulously crafted manner.

Conceptualized with the concept of the golden ratio, our logo is composed of alternatively-arranged circles of different sizes, presenting a complex layering of geometric optical illusions, which provides a kaleidoscopic experience for visitors to appreciate the flower season from unique perspectives.
12 Flower Seasons - Taipei, a City Surrounded by Mountains and Rivers
Located in the central hinterland of Taipei Basin, surrounded by five main mountain ranges such as Datun and Nangang Mountain Range, with Tamsui River, Keelung River, Dahan River, and Xindian River flowing through, Taipei is a city enriched by abundant natural beauty.

In the intersection between circles of the logo lies 12 petals, representing Taipei’s 12 iconic flower seasons, which take turns to paint the city with a kaleidoscope of colors.

ICON AND FLOWER SEASON

ICON與時令介紹

Based on flower festivals in different seasons,
we designed 12 different icons
within a consistent pattern,
which individually displays each iconic symbol as
blooming seasons alternate.

THEME SONG

主題曲介紹

CAMPAIGN VIDEO

形象影片